Monthly Archives: February 2011

The World’s Coolest Résumé

I have over the past few years helped quite a few people with preparing for job interviews. One of my success stories landed herself a phenomenal job at a high profile luxury goods company. Another was a student who managed … Continue reading

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Warren Buffet’s Certificate

In the February 2011 edition of Vanity Fair Magazine there’s an article about Warren Buffet, the legendary value-investor, called “Mr. Warren’s Confession.” It is no secret the Mr. Buffet is a down-to-earth guy. It shows in the car he drives … Continue reading

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Great Metaphors

During the financial crisis of 2008 Jamie Dimon, the CEO of JP Morgan Chase, had to explain to the Senate Banking Committee why he had offered to pay so little for Bear Stearns (2 US dollars per share). He knew full well … Continue reading

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Keep It Short (Part 2)

Billboards are starting to get my attention. There’s one for budget Hong Kong Airlines that shows a stewardess pulling a blanket over a passenger with the tag line “When comfort is our business”. Why even say “When”? Isn’t comfort their … Continue reading

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Keep It Short

There’s a billboard I came across recently with an ad for Stella Artois. A man is staring at at blond woman drinking a Stella. The tag line is “She is a thing of beauty.”  I really don’t get the tag line. Why not … Continue reading

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Keep It Simple

British Sky television CEO Jeremy Darroch was interviewed for the February 2011 edition of Esquire magazine. He made the observation that “Communication is about simple thoughts people can act on.” He is right. There is a communication acronym that describes the … Continue reading

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